As a child, Mary-Elizabeth Primavera was greatly inspired by Leonrdo Da Vinci. She, too, had interests in all of the arts—from music and dance to painting and inventing. Unfortunately, at the age of eight, the whole inventing thing ended when she accidentally set her bedroom on fire. Nobody was hurt, but she sure got into trouble. Taught to sew and paint by her mother, and crochet by her grandmothers, she was constantly coming up with new creations for her dolls.

Ms. Primavera was never one to follow the mold. Kicked out of Catholic School at the age of eleven, running away from home continuously as a teen, her constant questioning and rebellion drove her creative forces. This fervor of creativity and passion continues today, but with life-learned sensibility. This is the driving force behind Genevieve Primavera, LLC.

Genevieve Primavera mixes fashion sense with eccentric flair. The line is intricately developed to work together and mix and match, depending
on the occasion or the person. Fabric is carefully selected to create the right feel, weight and movement of each garment. The result is a
well-made, versatile collection.

Manufactured only in the United States, Genevieve Primavera feels strongly about social responsibility, and community. Because of these work ethics, quality can also be better maintained and always consistent.