I led the research, and user experience on this project, working with a remote team, across the globe, solving the problem of bringing crypto a wider audience, of those whom were curious or even apprehensive, for an audience of avid investors, and those that dabbled. I brought the practice of running Discovery Workshops, and User Journey exercises to the company, and enjoyed leading them, as well.

This was a green field project, taking a website to an entire video streaming app. What was different about this one was that it was more than just video streaming. We built in community through adding social features and events. I led the design direction in its entirety, from architecture to creating a fresh pattern library, with original iconography.

Prior to the exciting basketball games we watch, there is a lot of planning and strategy involved. Coaches go through lengths to research their competitors, and plan their plays, with each game.

FastModel offers an array of apps widely used by coaches of both the NBA, WNBA, as well as major college basketball teams. When I first came on with them, I was tasked with the redesign of their game scouting app. With the successful redesign, and acceptance of the improved UI by coaches, over steep competition, we grew the product catalog to offer more features and products. I led the design for both mobile and desktop apps.